The NATURIUM Concept
With naturium, we aim to provide authentic and unique experiences, combining the beauty and serenity of nature with adventure, luxury, and well-being.
We do not align with mass tourism, standardization, or indifference because each person is unique and special. We want every experience to be an unforgettable moment of well-being, immersed in the beauty and tranquility of Nature. We believe that true luxury lies in the authenticity of places, products, and people. We seek a full communion of pleasure with nature and the enjoyment it offers.
You may be wondering, why NATURIUM? The name NATURIUM came from the combination of the words “Nature” and “Atrium”, conveying the idea that nature is the gateway to well-being. It represents the offer of a welcoming, authentic, and high-quality space where unique and authentic moments can be experienced.
Our Values
Naturium is founded on 7 structural pillars
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Adventure
Providing exciting adventures to customers by taking them on journeys in 4x4 vehicles through dirt and sand trails. We believe that thrill and adrenaline are the perfect vehicles to reach every stop along the journey, offering a unique and unforgettable experience.
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Nature
The contemplation of nature is an essential part of any journey. We aim to take customers through diverse natural landscapes, from vineyards to beaches and mountains, allowing them to experience the beauty and diversity that nature has to offer.
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Pleasure
Enjoying every moment of the journey to the fullest, offering days filled with pure joy and happiness. We want each day of the trip to be memorable, providing moments of delight and satisfaction.
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Authenticity
We seek truth and genuineness at every stop along the way. From the simplest products to the most refined ones, we value authenticity and passion in everything that is done. With a focus on products and people, we believe that true luxury lies in authenticity, not in excess or ostentation.
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Gastronomy & Wines
We always seek authenticity at the table, whether it’s in a more sophisticated or traditional cuisine. We value respect for local products and traditions, always striving to provide a unique and genuine gastronomic experience.
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Culture
Immersion in local culture, showcasing the region's history, art, music, and cuisine, creates unique and authentic cultural experiences, forming a fundamental part of our offerings.
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Sustainability
Our entire concept is designed from a perspective of evoking and promoting nature. To achieve a neutral impact on the planet, we have committed to several principles that shape our Manifesto.
Offroad Approach
Off-road excursions are in our dna and our way of bringing a set of new emotions to travel.
Our goal is to integrate moments of pure pleasure, adventure, and nature contemplation, while driving and connecting different stops. Safety is, of course, a priority, and all the tracks are familiar to us as organizers, ensuring a difficulty level suited to each type of experience, without any challenges that pose significant risks.
There may be narrower passages, sharper turns, and some slower ascents requiring the use of low gears to ease the climb, but nothing too difficult or damaging to the vehicle, apart from minor scratches from the vegetation, which we consider part of the aesthetics of a true adventure companion!
We are aware that the state of the paths we travel on is subject to weather conditions. Therefore, depending on the weather, particularly rain, some paths may become damaged with ruts, but generally, this will never prevent our passage. Still, there is no reason for undue concern; the NATURIUM vehicle will be equipped with additional support elements if needed to overcome any more challenging obstacles.
Manifesto
At NATURIUM, our commitment to social, environmental, and economic sustainability is the foundation for everything we stand for. Our dedication to nature goes beyond the charm of its landscapes. We have an unwavering commitment to valuing, protecting, and promoting all that nature offers us. Every experience, carefully planned, reflects our deep appreciation for the environment, and since the inception of our company, we have implemented a sustainable strategy across all facets of our business.
Regarding environmental sustainability, we consider it our duty and responsibility to protect and preserve the natural ecosystems where we have the pleasure of living. We adopt eco-tourism practices and strive to minimize our environmental impact during our tours and stays, ensuring that our operations do not disturb local flora and fauna.
Furthermore, we are advocates for responsible consumption and waste reduction, promoting the conscious and sustainable use of resources. We are committed to offsetting the carbon footprint resulting from our operations, a compensation made through partnerships with NGOs involved in certified forest planting. Our goal is to become a company with Biosphere certification within five years, a period that will allow us to grow and sustainably mature our environmental commitment.
In terms of social sustainability, we are committed to having a positive impact on the local communities we visit. We value inclusion and respect for cultural traditions, collaborating with initiatives that support the development and well-being of these communities. By interacting with local residents, we encourage an enriching exchange of knowledge, celebrating cultural roots and strengthening bonds of empathy and understanding.
Economic sustainability is grounded in ethical and transparent management. We value the balance between economic growth and social and environmental responsibility. We seek to support local businesses, promote fair trade, and maintain sustainable relationships with our partners. We believe that by cultivating a prosperous economy in harmony with the environment, we can contribute to the sustainable development of the communities in which we operate.
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